A Theory on Predatory Advertising After a Demand-Reducing Shock
نویسندگان
چکیده
منابع مشابه
A Theory of Combative Advertising
Yuxin Chen • Yogesh V. Joshi2∗ • Jagmohan S. Raju • Z. John Zhang The Leonard N. Stern School of Business, New York University, New York, NY. (E-mail: [email protected]) The Wharton School, University of Pennsylvania, 3730 Walnut St, Philadelphia, PA 19104. (E-mail: [email protected], [email protected], [email protected]) ∗Corresponding Author: Phone: 215 573 0541, Fax: 2...
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ژورنال
عنوان ژورنال: Eastern Economic Journal
سال: 2011
ISSN: 0094-5056,1939-4632
DOI: 10.1057/eej.2011.24